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	Bill's Must Have Public Relations & Publicity Books...
			Public Relations Kit for Dummies by Eric Yaverbaum, Robert Bly (Contributor) Avg. Customer Review: Usually ships in 24 hours Whether you're a Fortune 500 company or a small business owner, publicity affects your frontline image and your bottomline. Public Relations Kit For Dummies® is the resource for learning how to produce positive word-of-mouth... Read more



			Public Relations on the Net : Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! by Shel Holtz Avg. Customer Review: Usually ships in 24 hours Entrepreneur, February 1999 An excellent primer on technology's role in company image-keeping. Read more

			The Complete Guide to Book Publicity by Jodee Blanco Avg. Customer Review: Usually ships in 24 hours The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. Readers are told how to tailor campaigns to reach differing consumer, trade, and special-interest... Read more

			Internet Marketing for Less than $500/Year by Marcia Yudkin Avg. Customer Review: Usually ships in 24 hours Ingram This up-to-date, comprehensive guide is packed with publicity expertise--from simple, low-cost ideas to sophisticated corporate strategy systems. Using an engaging, conversational style, the author explains how to define and... Read more

			The Complete Guide to Publicity : Maximize Visibility for Your Product, Service, or Organization by Joe Marconi Avg. Customer Review: Usually ships in 24 hours Peter Miller, creator & host, Real Estate Center, America Online Brings practicality, insight, and logic to the world of online marketing. Read more

			Publicity & Media Relations Checklists : 59 Proven Checklists to Save Time, Win Attention, & Maximize Exposure With Every Public Relations & Publicity by David R. Yale, Anne Knudsen Avg. Customer Review: Usually ships in 24 hours Mychelle Coleman, May 10, 2000 Very Insightful This was a new direction that my job demanded I proceed in and I was very nervous. However, this book was extremely helpful to me with the implementation and completion of various PR tasks. I find it to be a valuable reference... Read more

			The Publicity Handbook : The Inside Scoop from More Than 100 Journalists and Pr Pros on How to Get Great Publicity Coverage : In Print, Online, and on Time. by David R. Yale, Andrew J. Carothers Avg. Customer Review: Usually ships in 24 hours Everything readers need to know to win valuable publicity for their product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, etc.

			The Anatomy of Buzz : How to Create Word-Of-Mouth Marketing by Emanuel Rosen Avg. Customer Review: Usually ships in 24 hours Amazon.com The Palm Pilot. The novel Cold Mountain. The iMac. Hotmail. FedEx. The Blair Witch Project and There's Something About Mary. According to former marketing exec Emanuel Rosen, they all became successful not through traditional... Read more
			Publicity on the Internet by Steve O'Keefe Avg. Customer Review: Usually ships in 24 hours Midwest Book Review Publicity On The Internet is a complete guide to promoting any product, service, person, or event on the Internet and commercial online services. Publicity On The Internet gives precise, comprehensive, and comprehensible... Read more

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