Bill's Must Have Public Relations & Publicity Books...

Public Relations Kit for Dummies
by Eric Yaverbaum, Robert Bly (Contributor)
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Whether you're a Fortune 500 company or a small business owner, publicity affects your frontline image and your bottomline. Public Relations Kit For DummiesŪ is the resource for learning how to produce positive word-of-mouth... Read more

Public Relations on the Net : Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
by Shel Holtz
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Entrepreneur, February 1999
An excellent primer on technology's role in company image-keeping. Read more
 

The Complete Guide to Book Publicity
by Jodee Blanco
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The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. Readers are told how to tailor campaigns to reach differing consumer, trade, and special-interest... Read more
 

Internet Marketing for Less than $500/Year
by Marcia Yudkin
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Ingram
This up-to-date, comprehensive guide is packed with publicity expertise--from simple, low-cost ideas to sophisticated corporate strategy systems. Using an engaging, conversational style, the author explains how to define and... Read more

The Complete Guide to Publicity : Maximize Visibility for Your Product, Service, or Organization
by Joe Marconi
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Peter Miller, creator & host, Real Estate Center, America Online
Brings practicality, insight, and logic to the world of online marketing. Read more

Publicity & Media Relations Checklists : 59 Proven Checklists to Save Time, Win Attention, & Maximize Exposure With Every Public Relations & Publicity
by David R. Yale, Anne Knudsen
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Mychelle Coleman, May 10, 2000
Very Insightful
This was a new direction that my job demanded I proceed in and I was very nervous. However, this book was extremely helpful to me with the implementation and completion of various PR tasks. I find it to be a valuable reference... Read more

The Publicity Handbook : The Inside Scoop from More Than 100 Journalists and Pr Pros on How to Get Great Publicity Coverage : In Print, Online, and on Time.
by David R. Yale, Andrew J. Carothers
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Everything readers need to know to win valuable publicity for their product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, etc.

The Anatomy of Buzz : How to Create Word-Of-Mouth Marketing
by Emanuel Rosen
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Amazon.com
The Palm Pilot. The novel Cold Mountain. The iMac. Hotmail. FedEx. The Blair Witch Project and There's Something About Mary. According to former marketing exec Emanuel Rosen, they all became successful not through traditional... Read more

Publicity on the Internet
by Steve O'Keefe
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Midwest Book Review
Publicity On The Internet is a complete guide to promoting any product, service, person, or event on the Internet and commercial online services. Publicity On The Internet gives precise, comprehensive, and comprehensible... Read more