I remember my first day in public relations. There I was, fresh out of college, and working for a major Wall Street PR firm. I unpacked my things, filled up my pencil holder and took a look around.

I'll never forget what I saw: a roomful of veteran publicists -- including some guys who had been pitching the media since the Eisenhower administration -- working the phones. I sat there for the next three hours and listened to these craftsmen do their thing. In one morning, all the stuff I learned in college about marketing theory went straight out the window. I eavesdropped as editors, reporters and assignment editors were massaged, cajoled and prodded into providing millions of bucks worth of coverage for the firm's clients. It was incredible.

These men and women became my mentors. I tagged along when they went to lunch, asked them questions over the coffee machine, had them listen in while I made my first few tentative pitches. They taught me how to be a publicist.

Now, I'm returning the favor.

For 20 years, I have lived, eaten and breathed publicity. I'm not some guy who just bought a "how-to" PR book, registered a domain name and is now trying to pass himself off as a guru. I'm immodest enough to tell you that I am the real deal. I've generated publicity for every kind of product you can imagine, worked with journalists at just about every media outlet you've ever heard of -- and plenty you haven't. Some of the most famous companies in the world have paid me big money to apply my tricks of the trade on their behalf. And, because I delivered, it was worth every penny to them.

Now, after two decades of learning every possible in and out of the publicity business -- and inventing a few of them myself -- I'm ready to tell you what I know. I'm ready to give you, every month, inside stuff about generating publicity that I guarantee you no one else can. I'm ready to help you, whether you run a multinational conglomerate or one-person home based business, to score huge publicity for peanuts.

I've created Free Publicity, the Newsletter for PR-Hungry Businesses.

Each month, Free Publicity provides you with publicity tips, leads, resources and expert advice that will give you a huge edge over your competition. You'll save thousands by doing exactly what PR firms do without hiring a PR firm!

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• Hot Opportunities: I'll tell you when editors and reporters are actively seeking information for upcoming stories, and I'll break down new media outlets to uncover PR openings.
• In-Depth Analysis: Get inside top magazines, newspapers, radio and TV shows from a publicist's perspective. Free Publicity digs deep to help you score big.
• Tools of the Trade: Press releases, pitch letters, media alerts, fact sheets, you name it. If there's a tool that will help you succeed. I'll tell you how to make it work for you. You won't believe the battle-tested secrets I have to share about these babies!
• Social Media Tips: Most people who talk about getting publicity online aren't publicists, so they really don't have a clue. I'm going to save you time, money and aggravation by telling you how to work the web for story placements.
• Journalist Profiles: It's time for me to call in some favors with an elite group of journalists. Top editors and reporters will share, in their own words, what works and what doesn't when it comes to pitching the media -- and they'll each give you the inside scoop on what they're covering and how to contact them.

Plus, there's so much more: book reviews; no B.S. resource recommendations; publicity makeovers; the latest industry news; guest columns from some of the nation's top marketing minds....well, you get the idea.

Here's the bottom line: I want to help you get publicity without getting ripped off. I want to repay my mentors' kindness by sharing what I know with you, taking you under my wing and giving you all my knowledge. I promise to hold nothing back and I promise to always tell you the truth.

Right now, there is a limited window for a select group of savvy entrepreneurs to get in on something great.

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My Personal Guarantee to You.

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Try the first issue. Read the articles, use the publicity tips, take advantage of my insider secrets. Then, if you don't agree that Free Publicity is the essential tool for any PR-hungry business, e-mail us or call us to and we'll gladly refund every penny. The first issue is yours to keep as my gift. 

You've got nothing to lose.....and lots of Free Publicity to gain!

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