|
(PS: If you're concerned about your privacy, there's no need to
worry.
We won't rent, sell or share your e-mail address with anyone else.)
Here's our current issue:
__/ __/ __/ __/ __/ __/ __/ __/
__/ __/ __/ __/ __/ __/ __/ __/
BILL STOLLER'S PUBLICITY
INSIDER UPDATE
__/ __/ __/ __/ __/ __/ __/ __/ __/ __/ __/ __/
__/ __/ __/ __/
an eZine from Free Publicity,
the Newsletter for PR-Hungry Businesses
written and edited by Bill Stoller
6 Horizon Road -
Suite 1705 Fort Lee, NJ 07024
201-224-3737 (office line) 415-532-1640 (fax)
Library of Congress ISSN # 1539-7564
e-mail:
bill@publicityinsider.com
web:
http://www.publicityinsider.com
Greetings and Salutations Fellow Publicity Insiders!
Welcome to Bill Stoller's Publicity Insider Update, a free eZine
about publicity, PR & promotions for businesses & entrepreneurs.
Publicity Insider Update features hot new publicity tips,
press release advice, useful information and news about Free
Publicity, our full-length, subscription-only newsletter that can
really help you and your business find your way to publicity success.
Please feel free to pass the Publicity Insider Update to your
friends and colleagues!
===================================================
** Subscribe To Free Publicity and Get My
Brand New No-Cost EBook: **
** "Frëë Publicity Success Stories - Massive Press on a Tiny Budget" **
** A $49.00 Value **
Bottomline: Publicity, when correctly executed, is marketing's
most cost-efficient, proven tool. Period.
Reality: If you don't know what you're doing, you can waste a ton
of time and effort.
Why reinvent the wheel?
Solution: Over the last three years, I've asked the most ultra-
successful publicity seekers and PR agencies I know to share
their secrets...to tell me just how they managed to score major
press on tiny budgets. I've taken all their responses and
compiled them into one killer eBook: "Free Publicity Success
Stories - Massive Press on a Tiny Budget".
Best of all? There's absolutely no-cost --
if you subscribe to
Frëë Publicity today! After March 30th,
the bonus will no longer
be offered - I will sell it on my website for $49.00.
This offer is for ezine subscribers only - it is not offered to the
general public.
To view our no-risk subscription, and get your bonus eBook, go to:
https://www.publicityinsider.com/OrderPage.asp
===================================================
~~~ Inside This Issue's Publicity Insider Update: ~~~
1. The Six Dirty Press Release Words
2. What's In This Month's Free Publicity?
3. Partyline Contacts: USA Today, 2008 American Business Awards,
Better Homes and Gardens' Website
4. Tell Me About Free Publicity Newsletter
5. Compliment a Reporter or Blogger's Story
===================================================
>> ITEM 1 -
The Six Dirty Press Release Words
Fellow Publicity Insider Andrea Obston asked reporters what
their main PR pet peeves were. Puffery, superlatives and hackneyed
phrases were tops on their lists.
Here then, as a Publicity Insider public service, are her "Six Words
You Can't Say in a Press Release"
Unique: "Everyone thinks their product is unique and you know
that they're wrong"
Revolutionary: "Unless you've perfected perpetual motion, cold
fusion, or can help me visit the moon, don't tell me your product is
revolutionary."
Cutting Edge: "I think the edge is pretty dull now. It's cut
enough stuff in the past 30 years."
World Class: "If you think hard about it, 'world class' doesn't
make a heck of a lot of sense in itself, so why should it in your
release?"
State-of-the-Art: "I know somewhere in my basement I have a
state-of-the-art toaster from ten years ago."
Cyber-Anything: (Terminology most hated by reporters) "I think
we got the ePoint during the iCyber Bust."
"Our PR campaign bombed with a $5,000 a month PR firm. Then I took
back control and put some of Bill's publicity strategies and contacts
into action. The results? Coverage of our new product in
major magazines -- Elle, Health, Envy; newspapers -- large and small;
and a whole lot of inquiries from reporters and freelancers. Free
Publicity is all meat and no fluff!"
Why sit on the sidelines? Your competition isn't. To learn more
about a risk-free Free Publicity subscription, go to:
https://www.publicityinsider.com/OrderPage.asp
===================================================
ITEM 2 --
What's In This
Month's Free Publicity Newsletter?
Free Publicity, the Newsletter for PR-Hungry Businesses, is a
subscription-only newsletter that features tips, leads, resources
and expert advice that will give you a huge edge over your
competition. You'll save thousands by doing exactly what PR firms
do without hiring a PR firm!
Even if you've never written a press release, called a journalist
or even thought about trying to get publicity, Free Publicity
will make it easy -- and fun - to claim all the publicity
exposure that awaits you.
Here's what our subscribers are reading about in this month's
issue of Free Publicity:
* Borrowing from the Big Boys - Learning From Last Year's Best
PR Programs. It's once again time to have a look at what
some of America's savviest marketers were up to in the past year --
and what you can take away from their success to aid your own
publicity efforts. Learn from the best - at a fraction of the cost.
* Bill's Corner - Mass Mailed Email Pitches Are
For Lazy Publicity Seekers - With the advent of the
internet and its killer publicity-friendly applications such as: large
scale email services, online media directories (Bacons) and
instantaneous press release services such as PR Newswire and PR Web,
it has become too easy for publicity seekers to push a few buttons and
blast massive information to the media. We provide guidance how to
properly use these services for maximum efficiency.
A big key to success in public relations is timing and
understanding the concept of "lead time", the amount of time
needed for a journalist to complete a story. With that in
mind, Bill’s Corner dedicates a section every month devoted
to helping subscribers take full advantage of seasonal
publicity opportunities by working within the framework of
the media’s lead time.
* Partyline Media Contacts - This
month, our favorite outlet
for up-to-the second media contacts provides email addresses,
editor names, and addresses for key contacts at:
The Wall Street Journal’s "Weekend Journal" - This
section's a good place to pitch soft items about culture, leisure and
the variety of ways that the Journal’s affluent readers spend their
leisure time. You got the info, we've got the contacts.
GQ: Gentleman's Quarterly - After 50 years, this sophisticated
men's magazine has done well editorially and advertising wise - better
than its more trendy competitors. Put on your best duds, we get you in
the door with all their top editors.
AARP The Magazine - With a subscriber base of over 24 million,
this magazine is the largest in the world. Their editors are always
searching for info on topics such as careers, politics, financial
planning, travel, food, health and fitness, retirement, technology,
family matters and modern love. We provide the contact info plus email
addresses. Sweet.
"The Rachael Ray Show" - The queen of the kitchen & daytime
talk is back for a new season & is looking for guests. We serve up all
the show's key producers and bookers. Come and get it.
CNBC's "Power Lunch" - Do you want to get your business or your
client mentioned on this flagship financial newscast? You got the
story...we got the contacts!
...and much more
Getting this type of insider PR contact information would take
you weeks to compile - if you could get past the media's
switchboards and secretaries! What can I say? This section is
worth the price of a subscription alone.
* Publicity Insider's Success Story
- What happens when the principles taught in Free
Publicity are put into action? In this popular "how they did it"
section, we learn how Fellow Publicity Insider and veterinarian Dr.
Jim Humphries has taken his publicity efforts to the highest level -
he's systematically climbed the media ladder from expert guest, to TV
host & producer, to spokesperson for an entire industry! Ka-
Ching! You can do it too!
* Rubel’s Rolodex -
Every month, top PR Expert
Gina Rubel (www.furiarubel.com
) opens up her private "black book" of media contacts exclusively for
subscribers only! This month she reveals her top city and state
regional magazine such as New York and LA Magazines. complete with email & postal addresses, phone
numbers, and links to each publication's editorial calendar.
This prized info would take you an entire career to compile! This
might be our most important Rolodex ever.
* Media Profile - Associated Press Broadcast
Services" - We
teamed with the
"Harrison’s Guide to the Top National TV Talk & Interview Shows"
to provide a "how to get interviewed" profile of this news service
which provides segments to 5,000 + radio and TV stations.
To learn more about the Harrison's Guide, go to:
http://www.appearontoptvshows.com/info667.html
* Feature Article: Seven Habits of Highly
Effective Blog PR - Traditional publicity has been turned
on its ear by the internet. No longer are publicity seekers held
hostage by press release tossing editors and producers. Websites,
ezines, podcasts and blogs allow us to go directly to our targeted
audience. But, there are new rules to be learned. This informative
article teaches you how to properly approach these new gatekeepers and
make new contacts for life.
Man, do you get a lot of solid information in
just one issue, or what?
To subscribe, go to:
Free Publicity Order Page
To view a sample copy of Free Publicity, go to:
http://www.PublicityInsider.com/freepub.asp
(You'll need a current version of Adobe Acrobat Reader to view it)
===================================================
>> ITEM 3 -- Partyline Media Contacts
Here are this ezine's sample listings from Partyline. In each
issue of the paid, subscriber-only Free Publicity Newsletter, we
team up with the good folks at Partyline to bring you a
FULL PAGE of exclusive inside info about reporters looking for stories, new
publications and exclusive story placement opportunities. If you
see a story opportunity that fits your company, jump on it quick
before word leaks out to the outside world.
Here's another reason to subscribe to Free Publicity, you'll get
a FULL PAGE of Partyline contacts every issue.
Pure PR gold!
USA Today
* USA Today, the country’s largest circulation newspaper (circulation
2,293,137), has just celebrated its 25th anniversary. With its bright
and colorful use of images and graphics to illustrate its varied
stories, they hold onto their original aim to make newspaper readers out
of the television
generation. John Hillkirk and Kinsey Wilson are executive editors, Brian
Gallagher is the editorial page editor. Carol Stevens is the managing
editor, news. Susan Weiss is the managing editor of the Life section,
(703) 854-5433. Jim Henderson is the Business Managing Editor, 703)
854-6549. Veronica Gould Stoddard is the leisure travel editor, (703)
854-6405. Monte Lorell is sports editor, (703) 854-3743. Jocelyn McClurg
is the Book Reviews Editor, (703) 715-5326. USAToday.com is edited by
Chet
Czamiak, (703) 854-3400. USA Today is published out of Gannett Company,
Inc. headquarters at 7950 Jones Branch Dr., McLean, VA 22108. They also
maintain a Washington, DC office at 1100 New York Avenue, NW, Ste. 200
East, Washington, DC 20005, (202) 906-8150. Their email formula is:
firstinitiallastname@usatoday.com
2008 American Business Awards
* There is a Call for Entries for the 2008 American Business Awards.
These awards honor businesses and individuals in all industries and
accept entries in dozens of categories, including Best Executive, Best
Overall Company, and new this year, Best Environment Responsibility
Program. There are also award categories that might apply to Public
Relations firms, including Best PR Agency, Best Communications Campaign,
and Best Corporate Communicator. The entry deadline is March 31,
honoring accomplishments since January 1, 2007. For information about
entering the awards, go to:
http://www.stevieawards.com/aba
Better Homes and Gardens' Website
* The Better Homes and Gardens website serves more than 5 million
visitors monthly. Doug Crichton BHG.com focuses on decorating, building,
and remodeling, crafts, entertaining, cooking, and gardening and
provides their readers, who are mostly women, with interactive tools.
The Web Site also gives readers a platform to contribute and share ideas
with others. Online editor-in-chief Dan Hickey can be contacted at:
dan.hickey@meredith.com.
Better Homes and Gardens, 1716 Locust St., Des Moines, IA 50309-3023,
(515) 284-3000.
Bill's Note: I LOVE Partyline! Subscribers to Free
Publicity
get a FULL PAGE of Partyline contacts in EVERY issue. This is
worth the price of a subscription alone!
For more information on subscribing to Partyline, contact:
byarmon@ix.netcom.com, or go:
http://www.partylinepublishing.com. PartyLine is located at 35
Sutton Place, New York, NY 10022, (212) 755-3487; Fax: (212)
755-4859. Partyline is available by E-mail only on an annual
basis, 52 weekly issues, $167.50.
Partyline gets my highest recommendation!
=================================================
>> ITEM 4 - Tell Me About Free
Publicity
"Hey Bill:
Through years of following the solid advice and contacts in Free
Publicity, I've gotten press on my travel books in the Wall Street
Journal, USA Today, Men's Health, Forbes, Newsweek, MSN Money, and a
variety of major market newspapers. Some of these features are still
sending people to my related websites -- months or years after the story
first appeared in print.
Thanks Bill!"
Tim Leffel
author, Make Your Travel Dollars Worth a Fortune
http://www.contrariantraveler.com/index.html
You are very welcome Tim!
Each month, Free Publicity provides you with PR tips, leads,
resources and expert advice that gives you a huge edge over your
competition. You save thousands by doing exactly what PR
firms do -- without hiring a PR firm!
* One year email (PDF) subscription delivered immediately upon
publication to your e-Mail box: only **$97.00** (anywhere in the
world)!
* One year regular mail subscription to the paper edition of
Publicity Insider: only **$107.00** (within the USA only)
Here are four ways to order:
1) Our secure order form:
Click Here to Order Free Publicity !
2) Call: 201-224-3737
3) Fax: 415-532-1640 Your name, address, email address, credit
card info & delivery method of Publicity Insider you'd like to receive
4) Send a check or M.O. to
Bill Stoller's Free Publicity
6 Horizon Road - Suite 1705
Fort Lee. NJ 07024
And you'll receive the following 4 FREE SUPER
BONUSES if you
subscribe now!
BONUS #1 Bill's Inner Circle Membership
You'll find public relations gold - links to media website
contact pages that provide the actual names, e-mail addresses and
phone numbers of the top editors at the top newspapers, regional
business publications, trade magazines, & wire services. We also
include a free listing of editorial calendars for selected top
magazines.
BONUS #2 Free One-Year Membership To PR
Newswire - Normally $150.00
New subscribers receive a FREE one year membership to PR
Newswire, the world's most respected press release distributor.
Without a subscription to Free Publicity, a mandatory membership
to PR Newswire costs $150.00!
BONUS #3 Killer eBook - "From The Greatest
Minds In PR"
Here's your chance to learn PR secrets from the masters. How-to's
include "Get Rich & Become Famous Being A Guest On Big Radio
Shows", "10 Tips to Using E-Mail to Get News Coverage" and many
more.
...PLUS: If you're one of the next
50 Publicity Insider Update
subscribers, you'll receive a handy reference guide, "Top 100
Daily Newspapers in the U.S. by Circulation" !
Our subscriber satisfaction promise:
If you receive your first issue
and free report and are not fully satisfied, just contact us and
we'll refund your purchase price no questions asked. The issue
and bonuses are yours to keep.
==================================================
>> Item 5 - Compliment a
Reporter or Blogger's Story
There isn't a human being alive who doesn't enjoy getting a pat on the
back every so often. When reporters or bloggers put hours into a story
and feel pride in how it turns out, a bit of outside praise must really
hit the spot. So...hit their spot!
If there's a particular reporter or blogger I want to pitch, my first
stop is Google News (
www.news.google.com ) I’ll enter the person's name and see what pops
up. Sifting through their recent stories will give me a feel for what
they like to cover and the sort of information they tend to use. Then
I'll pick the one story that appears to be their most prestigious --
maybe it appeared on page one, was a multi-parter or somehow really
stands apart from the pack -- and dig deeply into it.
Then I'll send the person a note with a subject line something like Your
August 10 piece on electric cars. The note itself could read:
Dear Mike,
As someone deeply involved in renewable energy technology, I found your
February 10 piece, "The Electric Car Comes of Age" to be remarkably well
researched and filled with fresh insight. I was particularly excited to
see such a detailed analysis of the emerging fuel cell alternatives --
that's a topic many observers tend to overlook. Also, interviewing Dr.
Posner from Columbia was an inspired choice. He's a real visionary.
My company, PowerCo, is in the process of developing a new delivery
interface that can dramatically impact the way electricity is conducted
in an engine. May I have a few moments of your time to explain what
we're up to? I think you’ll really find it fascinating. I’ll give you a
call in the near future.
Again, my compliments on some outstanding work.
You've now made an important friend for life.
Ok, you've just gotten a "taste" of the insider secrets you can
expect in every issue Free Publicity. If you're really serious
about getting tons of publicity for you or your client, Free
Publicity is a must-read.
To take advantage of our no-risk subscription, go to:
https://www.publicityinsider.com/OrderPage.asp
==================================================
SEE YOU NEXT ISSUE !
Bill Stoller, Chief Publicity Insider, located in Beautiful Fort Lee, NJ
Overlooking the majestic Hudson River & New York City!
==================================================
*** Free Publicity, The Newsletter for
PR-Hungry Businesses ***
visit Bill Stoller's Publicity Insider on the Web!
http://www.publicityinsider.com
For more information on Free Publicity,The Newsletter for PR-Hungry Businesses:
visit:
http://www.publicityinsider.com/freepub.asp
To order Free Publicity, The Newsletter for
PR-Hungry Businesses
either:
visit: our secure online order form at:
Order Page
call: 201-224-3737 (M-F 10-7 EST, our operators (me, probably)
are
standing by)
fax: your name, email address, mailing address & credit number
to
415-532-1640 anytime!
email: your name, email address, mailing address & credit number
to:
orders@publicityinsider.com
We accept Visa, MasterCard, American Express and
Discover cards.
=================================================
Copyright 2008, Stoller & Bard Communications, Inc. All rights
reserved. No part of this publication may be reproduced in whole,
or in part, without the express written consent of the author.
This publication is designed to provide accurate and
authoritative information in regard to the subject matter
covered. This information is provided with the understanding that
the publisher is not engaged in rendering legal, accounting or
any other professional service. If legal advice or other expert
assistance is required, the service of a competent professional
should be sought. Therefore, the Author and Publisher expressly
disclaim any liability for the use of any information contained
herein, and this publication is provided with this understanding
and none other.
Additionally, Stoller & Bard Communications, Inc. is not
responsible for the availability of external sites, offers or
resources mentioned in advertising or in editorial content, and
does not endorse and is not responsible or liable for any
content, advertising, products, special offers or other materials
on or available from such sites or resources. Stoller & Bard
Communications, Inc. shall not be responsible or liable, directly
or indirectly, for any damage or loss caused or alleged to be
caused by or in connection with use of or reliance on any such
content, goods or services available on such external sites,
offers or resources.
|
Try Free Publicity Risk-Free!
