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Here's our current issue:
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BILL STOLLER'S PUBLICITY
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an eZine from Free Publicity,
the Newsletter for PR-Hungry Businesses
written and edited by Bill Stoller
6 Horizon Road -
Suite 1705 Fort Lee, NJ 07024
201-224-3737 (office line) 415-532-1640 (fax)
Library of Congress ISSN # 1539-7564
Greetings and Salutations Fellow Publicity Insiders!
Welcome to Bill Stoller's Publicity Insider Update, a free eZine
about publicity, PR & promotions for businesses & entrepreneurs.
Publicity Insider Update features hot new publicity tips,
press release advice, useful information and news about Free
Publicity, our full-length, subscription-only newsletter that can
really help you and your business find your way to publicity success.
Please feel free to pass the Publicity Insider Update to your
friends and colleagues!
~~~ Inside This Issue's Publicity Insider Update: ~~~
1. Handy Whitepaper Keeps Your PR
Pitches Out of the Media's
2. What's In This Month's Free Publicity?
3. PBS' "The Nightly Business Report", Bloomberg Television's
Venture", International Association of Writers, Speakers &
4. Tell Me About Free Publicity Newsletter
5. Bill's "Sweet Tweets"
>> ITEM 1 - Handy Whitepaper Keeps Your PR
Pitches Out of the
A couple years back, Wired editor Chris Anderson decided to
out lazy publicity seekers who consistently sent untargeted pitch
emails to his staff. You know, the newest iAnything product info
lamely mis-sent to their entire editorial staff. Anderson sought
revenge by publishing a "never to work with again" list of blocked PR
You don't want to be on this list - there's no getting off!
How do you protect yourself?
Vocus has just published a no-cost, helpful whitepaper: "Public
Relations Strategies: Expert Tips for Effective Media Relations"
You will learn how to:
=> Create and maintain more effective relationships with the media
=> Avoid negative publicity for your brand due to a lack of planning
=> Best identify reporters for targeted pitching and understand a
reporterís specific beat
Snap the whitepaper up - before it's too late at:
Your hardworking Chief Publicity Officer (me) has happily
unearthed the above mentioned no-cost resource to help your publicity
That ain't nothing.
My Free Publicity Newsletter is literally bursting with no-cost
publicity strategies, media contacts, social media techniques and much
Thanks to the changes in Web 2.0, getting attention for your clients,
products & services can be had by anyone - anyone who has learned the
rules of the road.
That's where we come in. Risk-free.
But you must get started - before your competitors do. Learn more
about a risk-free Free Publicity subscription at:
ITEM 2 --
What's In This
Month's Free Publicity Newsletter?
Free Publicity, the Newsletter for PR-Hungry Businesses, is a
subscription-only newsletter that features tips, leads, resources
and expert advice that will give you a huge edge over your
competition. You'll save thousands by doing exactly what PR firms
do without hiring a PR firm!
Even if you've never written a press release, called a journalist
or even thought about trying to get publicity, Free Publicity
will make it easy -- and fun - to claim all the publicity
exposure that awaits you.
Here's what our subscribers are reading about in this month's
issue of Free Publicity:
* Cover Article: The 10 Most Common Publicity Mistakes - Donít
Sabotage Your Success!.
The number one rule of being successful in the world of publicity (or
in just about any other field, for that matter): Don't sabotage your
efforts with dumb -- and easily correctable -- mistakes. Here then are
the dumb things that publicity seekers do. Avoid them, and you'll be
well on your way to scoring great coverage!
* Bill's Corner -
A 3-month "Perfect Timing" list of holidays and events to tie-in your
A top media contact and 12-month editorial calendar for AP's Special
Editions - which is distributed to more than 1,500 daily and weekly
newspapers, TV and radio stations.
* Partyline Media Contacts - CBS-TV's "60 Minutes",
ABC-TV's "The View", Shape Magazine, Nationally Syndicated "The Bonnie
Hunt Show", Good Magazine, and Delicious Living Magazine and
more up-to-the-second hot contacts.
* Publicity Insider's Success Story
- Here's a classic case study how a
fellow Publicity Insider combined traditional & social media to score
one publicity coup after another for a very happy client! Learn.
* Feature Article: "How To Pitch HARO"
- Insider secrets from successful submitters. You're competing
with thousands of other HARO subscribers - here's your proven edge.
* Feature Article: Is Your Email Pitch Landing In The Junk Folder?
- In this informative tutorial, we give you step-by-step
instructions on how to keep your valuable email pitches on their merry
way to the media and bloggers and out of junk folder purgatory.
* Rubel's Publicity Rolodex: Associated Press
Bureau Chiefs - We provide names, phone & fax numbers,
email addresses, regular mail addresses to over 19 top AP bureau
chiefs - on a platter.
Man, do you get a lot of solid information in
just one issue, or what?
To subscribe, go to:
Free Publicity Order Page
To view a sample copy of Free Publicity, go to:
(You'll need a current version of Adobe Acrobat Reader to view it)
>> ITEM 3 -- Partyline Media Contacts
Here are this ezine's sample listings from Partyline. In each
issue of the paid, subscriber-only Free Publicity Newsletter, we
team up with the good folks at Partyline to bring you a
FULL PAGE of exclusive inside info about reporters looking for stories, new
publications and exclusive story placement opportunities. If you
see a story opportunity that fits your company, jump on it quick
before word leaks out to the outside world.
Here's another reason to subscribe to Free Publicity, you'll get
a FULL PAGE of Partyline contacts every issue.
Pure PR gold!
PBS' "The Nightly Business Report"
* PBS' "The Nightly Business Report" has just celebrated 30 years on the
air, which makes it the longest running daily business program on
television. The PBS program, which airs nightly, delivers business news
and events, so that business experts and non-business experts alike can
understand and digest the business news of the day, and ultimately make
better business decisions. The show, which premiered as a Miami regional
program, is distributed live to public broadcasting stations throughout
the country at 6:30 PM EST nightly. Wendie Feinberg is the news managing
editor (305) 424-4072, and Mark Landsman is the assignment manager (305)
424-4061. Their email formula is: firstname.lastname@example.org. Susie
Gharib and Paul Kangas are co-anchors. "The Nightly Business Report" is
reached at 14901 Northeast 20th Avenue, Miami, FL 33181.
Bloomberg Television's "Venture"
* "Venture" on Bloomberg Television has a new host, Chris Valerio, who
will replace Mike Schneider. "Venture" gives Bloomberg TV viewers an
inside look at what it takes to be a successful entrepreneur. The weekly
half-hour program features interviews with entrepreneurs and small
business owners, focusing on issues and policies that impact the way
Main Street does business. "Venture" airs on Friday nights at 8 PM EST
and at 11:.30 PM EST that same night and re-airs on Saturdays and
Sundays at varying times. The program also airs on the E! Network. The
contact for Venture is Robin Wood, E-mail:
International Association of Writers, Speakers & Experts
* The International Association of Writers, Speakers & Experts offers
publicity opportunities to writers worldwide via a speakers' bureau,
database of experts to the media, syndicated articles database, and a
bi-weekly newsletter. For further information check them out at:
Bill's Note: I LOVE Partyline! Subscribers to Free
get a FULL PAGE of Partyline contacts in EVERY issue. This is
worth the price of a subscription alone!
For more information on subscribing to Partyline, contact:
email@example.com, or go:
http://www.partylinepublishing.com. PartyLine is located at 35
Sutton Place, New York, NY 10022, (212) 755-3487; Fax: (212)
755-4859. Partyline is available by E-mail only on an annual
basis, 52 weekly issues, $149.00.
Partyline gets my highest recommendation!
>> ITEM 4 - Tell Me About Free
From following your information on how to write a press release, we got
on the Discovery Channel's "Daily Planet" show and have had many local
TV requests! Following the great easy-to-follow info in your Free
Publicity Newsletter works. You can view our Discovery Channel mention
You are very welcome Susan!
Each month, Free Publicity provides you with PR tips, leads,
resources and expert advice that gives you a huge edge over your
competition. You save thousands by doing exactly what PR
firms do -- without hiring a PR firm!
* One year email (PDF) subscription delivered immediately upon
publication to your e-Mail box: only **$97.00** (anywhere in the
* One year regular mail subscription to the paper edition of
Publicity Insider: only **$107.00** (within the USA only)
Here are four ways to order:
1) Our secure order form:
Click Here to Order Free Publicity !
2) Call: 201-224-3737
3) Fax: 415-532-1640 Your name, address, email address, credit
card info & delivery method of Publicity Insider you'd like to receive
4) Send a check or M.O. to
Bill Stoller's Free Publicity
6 Horizon Road - Suite 1705
Fort Lee. NJ 07024
And you'll receive the following 3
FREE SUPER BONUSES if you
BONUS #1 Bill's Inner Circle Membership
You'll find public relations gold - links to media website
contact pages that provide the actual names, e-mail addresses and
phone numbers of the top editors at the top newspapers, regional
business publications, trade magazines, & wire services. We also
include a free listing of editorial calendars for selected top
BONUS #2 Free One-Year Membership To PR
Newswire - Normally $195.00
New subscribers receive a FREE one year membership to PR
Newswire, the world's most respected press release distributor.
Without a subscription to Free Publicity, a mandatory membership
to PR Newswire costs $195.00!
BONUS #3 Killer eBook - "From The Greatest
Minds In PR"
Here's your chance to learn PR secrets from the masters. How-to's
include "Get Rich & Become Famous Being A Guest On Big Radio
Shows", "10 Tips to Using E-Mail to Get News Coverage" and many
...PLUS: If you're one of the next
50 Publicity Insider Update
subscribers, you'll receive a handy reference guide, "Top 100
Daily Newspapers in the U.S. by Circulation" !
Our subscriber satisfaction promise:
If you receive your first issue
and free report and are not fully satisfied, just contact us and
we'll refund your purchase price no questions asked. The issue
and bonuses are yours to keep.
>> ITEM 5 - Bill's
In case you missed it, here's a few of my recent favorite
=> Railway Museum in England hired a 6 year old as its
Director of Fun
=> Do Journalists Need PR Professionals
=> Good read and funny: 10 Mandatory Rules All
Publicity Seekers Need to Heed
Join my 44,000+ followers on Twitter & receive tons
of other useful, up-to-the second online & offline publicity info at:
To view a simple video tutorial on how to use Twitter, go to:
No need for anymore hard sell.
If you are truly interested in learning step-by-step how to take
advantage of publicity & get our 17 issues for the price of 12
bonus, go to:
SEE YOU NEXT ISSUE !
Bill Stoller, Chief Publicity Insider, located in Beautiful Fort Lee, NJ
Overlooking the majestic Hudson River & New York City!
*** Free Publicity, The Newsletter for
PR-Hungry Businesses ***
visit Bill Stoller's Publicity Insider on the Web!
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