Publicity Insider Update E-Zine - the Free E-zine That Delivers Publicity & PR Tools & Secrets

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BILL STOLLER'S PUBLICITY INSIDER UPDATE

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an eZine from Free Publicity,
the Newsletter for PR-Hungry Businesses

written and edited by Bill Stoller

6 Horizon Road - Suite 1705 Fort Lee, NJ 07024
201-224-3737 (office line) 415-532-1640 (fax)

Library of Congress ISSN # 1539-7564

web: http://www.publicityinsider.com

Greetings and Salutations Fellow Publicity Insiders!

Welcome to Bill Stoller's Publicity Insider Update, a free eZine about publicity, PR & promotions for businesses & entrepreneurs.

Publicity Insider Update features hot new publicity tips, press release advice, useful information and news about Free Publicity, our full-length, subscription-only newsletter that can really help you and your business find your way to publicity success.

Please feel free to pass the Publicity Insider Update to your friends and colleagues!

* Subscribe To Get "Publicity Success Stories - Massive Press on a Tiny Budget" *

** A $49.00 Value **

Bottomline: Traditional marketing techniques such as advertising, direct mail - even online techniques such as Google Adwords are expensive and often require professional assistance.

In these uncertain financial times, publicity, when correctly executed, is marketing's most cost-efficient, proven tool.

Reality: If you don't know what you're doing, you can waste a ton of time and effort.

Why reinvent the wheel?

Solution: Over the last three years, I've asked the most ultra-successful publicity seekers and PR agencies I know to share their secrets...to tell me just how they managed to score major press on tiny budgets. I've taken all their responses and compiled them into one killer eBook: "Free Publicity Success Stories - Massive Press on a Tiny Budget".

Best of all? There's absolutely no-cost -- if you subscribe to Fr�� Publicity today! After tomorrow, the bonus will no longer be offered - I will sell it on my website for $49.00.

Why let your competition grow their businesses through publicity, while you sit on the sidelines?

I just renewed my subscription to your F*ree Publicity Newsletter, and I will continue to do so as long as I work in the promotion/PR industry. Your constantly updated resources are always the first place I look when I need a contact or an appropriate strategy for my new campaign.

Your "Partyline" media contacts section alone is worth the price of admission. The "Perfect Timing" section always reminds me of something I forgot to pitch. Each issue surprises me with more than I expected. How you ever get a peek at my "to-do" list is a complete mystery to me, but you always seem to write directly to my current needs. I greatly appreciate that.

You truly make my job easier because with your help, I'm working smarter, not harder. I'll keep telling others about you as long as you stay dedicated to continuing what you do so well -- making me look like a star in my company."

I took your advice: I sent a 'congratulations on your new job' email to a reporter and extended myself as a source who could also help get her other sources.

She wrote back immediately, welcoming me to share information about our business. Thanks to you, I have made an instant contact whom I hope will help with the cause over time! Thanks Bill"

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~~~ Inside This Issue's Publicity Insider Update: ~~~

1. No-Cost Whitepaper: "Analyzing the Impact of Social Media
From Twitter to Facebook"

2. What's In This Month's Free Publicity?

3. CBS-TV's "60 Minutes", Shape Magazine, MSNBC's "Your
Business" & YourBusiness.msnbc.com

4. Tell Me About Free Publicity Newsletter

5. Bill's Twitter-tastic Notes

>> ITEM 1 - No-Cost Whitepaper: "Analyzing the Impact of Social
Media From Twitter to Facebook"

Ok, so you've got a blog, a Twitter account & a Facebook page.

Congrats, you're Mr. Social Media!

But, do you really know how to evaluate and measure the impact and success of these new efforts? Can you show your clients that all of your billable hours have paid off in tangible results?

You better.

It's ok, help is here.

Our friends at Vocus - makers of publicity management software (including up-to-the second media lists) - have graciously put together the informative, timely, and no-cost whitepaper: "Analyzing the Impact of Social Media From Twitter to Facebook".

To download, go to: http://bit.ly/rE9G5

In this easy-to-read whitepaper, you'll find tips on how to:

=> Evaluate your online reputation

=> Generate sales leads

=> Maximize the reach of your message

=> Gauge customer satisfaction

=> Increase brand recognition

But that's not all...

You're invited to attend a no-cost teleseminar on the same subject

Mark your calendar: next Thursday, May 21 @ 2:00 PM EDT

In order to sign up for this limited seating teleseminar, reserve your spot now at: http://bit.ly/zSTRt

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Your hardworking Chief Publicity Officer (me) has happily unearthed the above mentioned no-cost resources to help your publicity efforts.

That ain't nothing.

My Free Publicity Newsletter is literally bursting with no-cost publicity strategies, media contacts, social media techniques and much more.

Thanks to the changes in Web 2.0, getting attention for your clients, products & services can be had by anyone - anyone who has learned the rules of the road.

That's where we come in. Risk-free.

But you must get started - before your competitors do. Learn more about a risk-free Free Publicity subscription at:

https://www.publicityinsider.com/OrderPage.asp

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ITEM 2 -- What's In This Month's Free Publicity Newsletter?

Free Publicity, the Newsletter for PR-Hungry Businesses, is a subscription-only newsletter that features tips, leads, resources and expert advice that will give you a huge edge over your competition. You'll save thousands by doing exactly what PR firms do without hiring a PR firm!

Even if you've never written a press release, called a journalist or even thought about trying to get publicity, Free Publicity will make it easy -- and fun - to claim all the publicity exposure that awaits you.

Here's what our subscribers are reading about in this month's issue of Free Publicity:

* Cover Article: Borrowing from the Big Boys, Part 2. Our annual look at what some of America's savviest marketers were up to in the past year -- and what you can take away from their success to aid your own publicity efforts.

* Bill's Corner - A 3-month "Perfect Timing" list of holidays and events to tie-in your publicity.

A top media contact and 12-month editorial calendar for AP's Special Editions - which is distributed to more than 1,500 daily and weekly newspapers, TV and radio stations.

* Partyline Media Contacts - CNN's "Anderson Cooper 360", Fox News Channel's "Fox & Friends", PBS' "The Nightly Business Report", BettyConfidential.com, Bloomberg Television's "Venture" and more up-to-the-second hot contacts.

* Publicity Insider's Success Story - How one savvy PR firm combined the best of traditional & social media to score hits in The Wall Street Journal, The Huffington Post and Time.com. You can too!

* Feature Article: "How To Pitch HARO" - Insider secrets from successful submitters. You're competing with thousands of other HARO subscribers - here's your proven edge.

* Feature Article: Is Your Email Pitch Landing In The Junk Folder? - In this informative tutorial, we give you step-by-step instructions on how to keep your valuable email pitches on their merry way to the media and bloggers and out of junk folder purgatory.

* Rubel's Publicity Rolodex: Small Business Media Outlets - We serve up top media contacts at: BusinessWeek SmallBiz, Entrepreneur, FSB: Fortune Small Business, INC., Small Business Television (SBTV.com) & The Wall Street Journal. Go get 'em!

Man, do you get a lot of solid information in just one issue, or what?

To subscribe, go to: Free Publicity Order Page

To view a sample copy of Free Publicity, go to:

http://www.PublicityInsider.com/freepub.asp

(You'll need a current version of Adobe Acrobat Reader to view it)

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>> ITEM 3 -- Partyline Media Contacts

Here are this ezine's sample listings from Partyline. In each issue of the paid, subscriber-only Free Publicity Newsletter, we team up with the good folks at Partyline to bring you a FULL PAGE of exclusive inside info about reporters looking for stories, new publications and exclusive story placement opportunities. If you see a story opportunity that fits your company, jump on it quick before word leaks out to the outside world.

Here's another reason to subscribe to Free Publicity, you'll get a FULL PAGE of Partyline contacts every issue. Pure PR gold!

CBS-TV's "60 Minutes"

* "60 Minutes", the top rated Sunday news magazine show includes Katie Couric, Anderson Cooper, Steve Kroft, Morley Safir, and Andy Rooney among their many correspondents. The executive producer of the show is Jeffrey B. Fager. Patti Hassler (pjh@cbsnews.com) is the executive editor, and Michael Radutzky is the senior producer. Other producers include Robert Anderson (x2019), Reid Collins (x7847),. Franklin Devine (x6675), Shari Finkelstein (x6200), Graham Messick (x2006), Dierdre Naphin (x6385), Katherin Olian (x6686), Michael. Radutzky (x7551), and Ruth Streeter (x1941). Reach "60 Minutes" at CBS TV, 524 W. 57 St, New York, NY 10019, (212) 975-2006, fax: (212) 975-2019. Bill's note: Email addresses are not supplied for their producers, it's best to give a call or send to their general email address: 60min@cbsnews.com. To call, use this phone number formula: 212-975-XXXX. Phone extensions are provided next to each producer�s name.

SHAPE Magazine

* SHAPE Magazine (circ: 1,701,023) is dedicated to keeping its readers in the best physical shape possible, informing them about the latest and best in exercise and healthy eating. They follow the news in exercise equipment and trends, fitness, and food, and ways to keep in the best shape possible at all times. The editor-in-chief is Valerie Latona. Chris Tarrow is the managing editor and Jeanne Ricci is the deputy managing editor. They are reached at the magazine, 1 Park Avenue, 10 fl, New York, NY 10016, (212)
545-4800. Check their website at www.shape.com. Their email formula is firstinitiallastname@shape.com.

MSNBC's "Your Business" & YourBusiness.msnbc.com

* MSNBC's "Your Business" focuses exclusively on America's small business entrepreneurs, and is the place to go for news, advice, guidance and tips for small business owners. Each week, "Your Business" presents a profile of a small business owner, highlighting both the challenges and successes they have each faced. Guest panelists include venture capitalists, angel investors, business journalists, academics and successful
entrepreneurs. They are located at: 30 Rockefeller Plaza - 3rd floor, New York, NY 10112. Scott Leon is the producer and Dawn Stackhouse is the guest booker. Their email formula is: firstname.lastname@msnbc.com The show also has an interactive website www.yourbusiness.msnbc.com that invites visitors to discuss the show and share tips via its "Newsvine" section.

Bill's Note: I LOVE Partyline! Subscribers to Free Publicity get a FULL PAGE of Partyline contacts in EVERY issue. This is worth the price of a subscription alone!

For more information on subscribing to Partyline, contact: byarmon@ix.netcom.com, or go: http://www.partylinepublishing.com. PartyLine is located at 35 Sutton Place, New York, NY 10022, (212) 755-3487; Fax: (212) 755-4859. Partyline is available by E-mail only on an annual basis, 52 weekly issues, $167.50.

Partyline gets my highest recommendation!

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>> ITEM 4 - Tell Me About Free Publicity

"Dear Bill,

From following your information on how to write a press release, we got on the Discovery Channel's "Daily Planet" show and have had many local TV requests! Following the great easy-to-follow info in your Free Publicity Newsletter works. You can view our Discovery Channel mention at: www.quantumscale.com."

Thank you,

Susan Taylor
www.quantumscale.com

You are very welcome Susan!

Each month, Free Publicity provides you with PR tips, leads, resources and expert advice that gives you a huge edge over your competition. You save thousands by doing exactly what PR firms do -- without hiring a PR firm!

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6 Horizon Road - Suite 1705
Fort Lee. NJ 07024

And you'll receive the following 3 FREE SUPER BONUSES if you subscribe now!

BONUS #1 Bill's Inner Circle Membership

You'll find public relations gold - links to media website contact pages that provide the actual names, e-mail addresses and phone numbers of the top editors at the top newspapers, regional business publications, trade magazines, & wire services. We also include a free listing of editorial calendars for selected top magazines.

BONUS #2 Free One-Year Membership To PR Newswire - Normally $195.00

New subscribers receive a FREE one year membership to PR Newswire, the world's most respected press release distributor. Without a subscription to Free Publicity, a mandatory membership to PR Newswire costs $195.00!

BONUS #3 Killer eBook - "From The Greatest Minds In PR"

Here's your chance to learn PR secrets from the masters. How-to's include "Get Rich & Become Famous Being A Guest On Big Radio Shows", "10 Tips to Using E-Mail to Get News Coverage" and many more.

...PLUS: If you're one of the next 50 Publicity Insider Update subscribers, you'll receive a handy reference guide, "Top 100 Daily Newspapers in the U.S. by Circulation" !

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Join my over 20,000 followers on Twitter & receive tons of other useful, up-to-the second online & offline publicity info at: http://twitter.com/publicityguru

No need for anymore hard sell.

If you are truly interested in learning step-by-step how to take
advantage of publicity & get our 17 issues for the price of 12
bonus, go to:

https://www.publicityinsider.com/OrderPage.asp

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SEE YOU NEXT ISSUE !

Bill Stoller, Chief Publicity Insider, located in Beautiful Fort Lee, NJ

Overlooking the majestic Hudson River & New York City!

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*** Free Publicity, The Newsletter for PR-Hungry Businesses ***

visit Bill Stoller's Publicity Insider on the Web!
http://www.publicityinsider.com

For more information on Free Publicity,The Newsletter for PR-Hungry Businesses:

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Copyright 2009, Stoller & Bard Communications, Inc. All rights reserved. No part of this publication may be reproduced in whole, or in part, without the express written consent of the author. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. This information is provided with the understanding that
the publisher is not engaged in rendering legal, accounting or any other professional service. If legal advice or other expert assistance is required, the service of a competent professional should be sought. Therefore, the Author and Publisher expressly disclaim any liability for the use of any information contained herein, and this publication is provided with this understanding and none other.

Additionally, Stoller & Bard Communications, Inc. is not responsible for the availability of external sites, offers or resources mentioned in advertising or in editorial content, and does not endorse and is not responsible or liable for any content, advertising, products, special offers or other materials
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