Is my company/website/life really newsworthy?
Doesn't it amaze you that the media continues to report on every move Elizabeth Taylor makes? The woman hasn't made a movie in what, 25 years? And yet, every time she exhales, I have to read about it in my newspaper.
So look at it this way -- if the media can find space on an almost daily basis for someone who hasn't done anything interesting since the Ford administration, they sure as heck can give you a plug or two.
It just takes a little "out of the box" thinking to uncover the trigger that will make an editor sit up and take notice.
Based on my experience, I developed a list of questions I always asked new clients. Invariably, we managed to extract a bunch of good story angles from the answers. So ask yourself these things -- and be honest. Don't just give the usual myopic corporate-speak answers businesses do.
Take the first question, for example. "What makes your business different from the competition?" A typical corporate answer would be "Because we're committed to quality". That's garbage speak. However, "Because we serve a niche that no one else does" is the basis for a strong story angle.
OK, here we go:
And these are just for starters. In time, you'll discover that there are many things about your business that could interest a journalist. You just need to know how to develop them, package them and present them in the right way.
Gee, if only someone would start a website and newsletter to teach people how to do that.......
What Are You Selling?
Cynical bugger, aren't you? Why can't a man just start a website to help humanity, to bring joy to his fellow man, to serve a higher purpose?
Oh, wait, I am selling something. Sorry about that.
It's my brand spanking new newsletter called Free Publicity. If you like all the cool insider info I'm giving away for free on the website and in the eZine, wait until you get a load of the knowledge I'm ready to deliver when you pay me!
Seriously, Free Publicity is the culmination of my experience as a publicist. I'm pouring everything I know -- all my tricks, all my passion, all my drive -- into making it the most useful publicity
& public relations publication ever created for the entrepreneur and small businessperson. Do give it a try -- it's absolutely risk free and it can change the course of your business forever. I'm sure you'll be glad you did.
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